The Simple Easter Idea that Worked

I must reluctantly admit that my associate pastor is a genius. Since he is a
University of Tennessee fan (his office is a hideous and unsanctified shade of orange), it pains me to say it. But he truly is a man of great ideas.
 
At our staff meeting a couple of weeks ago, I was making the challenge that we needed a big victory for our Easter Service. We were trying to figure out the best way to reach not only the Christmas and Easter crowd, but also those in our community who never step foot inside a church.
 
We had mulled over a few ideas when Travis spurted out, “Why don’t we have a Kids of the Kingdom presentation that morning?”
 
After discussing a myriad of complex plans to reach outward into the community (including mailouts, advertising, phone calling, etc), this idea seemed too simple to work. But the idea was great because of its simplicity.
 
Our Kids of the Kingdom ministry at the church is a pre-school occurring on Monday, Wednesday, and Thursday. Most of the kids’ families in the program do not have a church home. What Travis wanted to do was force them to be in church on Easter Sunday by having their kids perform a musical that morning before our regular Easter service.
 
So we got together a list of all the families with kids in the pre-school that didn’t have a church home and asked them if they wanted to have a program that day. The vast majority were excited about their kids performing at our church on Easter Sunday. Moms, Dads, Grandmas, and Grandpas all said that they would be there.
 
Today I had to write a letter to the entire church body saying that we may run out of space because of all the guests who have committed to be at our church for their kid’s presentation. I am asking my members to give up their regular seats and parking spaces. The church is buzzing about the large crowd of unchurched folks who plan on attending.
 
While we as a church still have many things on which we need to work, this simple idea looks like it will be a huge success. Will these people all stick around for our regular Easter service? We don’t know. But at least they will hear a gospel presentation during the Kids of the Kingdom musical. At a bare minimum, unchurched people will be setting foot inside a church sanctuary.
 
I think we all tend to overcomplicate (myself definitely included). But the gospel isn’t complicated. Our churches shouldn’t be complicated. The Easter story isn’t complex. And sometimes simple is the best way to go.
 
Every church is unique with people of differing gifts. What is your church doing for Easter? Are you praying through it? Are there any other simple ideas out there that are working?